Everything means nothing if it ain’t you (babe)!





Veronica Mike
Senior Brand Strategist



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She,


Veronica Mike is a creative strategist specialized in brand development and storytelling. She holds a BA in Art Direction and previously Chief Editor and CD at Oslo based ANTI, where she founded design magazine A New Type of Imprint (Best Design Media 2018). Mike is an engaged creative, she has received several awards and nominations for her work, represents Norway as a juror in two international design awards and is a frequent keynote lecturer on design and creative thinking. In 2020 Mike joined Natural State as their creative director and senior brand strategist. Natural State is a development studio in Oslo, building places and projects that matter.


Curriculum,


EXPERTISE

Creative concultancy, brand strategy, creative direction, brand design, content and communication strategy, content production.

SPEAKING

Adobe Creative Meetup, DNA Paris, Creative Mornings, Visuelt Design Festival, Westerdals Oslo ACT, Kristiania University.

WRITING

Mental Health in The Creative IndustryThe Great Success, Letter of Suckingness, The Pursuit of (Creative) Happiness, Big Little Liars.

SELECTED PRESS

Adobe, N Wind, Eye on Design, It’s Nice ThatNew Nordic Design, IdN Volume 24 No.2, Spinnesiden Podcast (NO).

AWARDS AND JURY

Jury member European Design Awards (2019), Jury member DNA Paris (2019), Best Design Media by A’ Design Award (2018), Design Magazine of the Year by Årets Tidsskrift (2018), Nominated Editor of The Year by Stack Award (2017), Gold in Print Design by Visuelt (2017), Nominated Editor of The Year by Stack Award (2016), Silver in Print Design by Visuelt (2016), Silver in Print Design By Gullblyanten (2016), Blogger of The Year by Vixen (2013), Most Inspiring Blogger by Vixen (2011).

Best Design Media Jury Note, “The selection was made by thousands of award winning designers who have voted A New Type of Imprint as one of the best design publications to follow, admire and get inspired by.”










Excerpt,
The Great Success,
ANTI (2018),

Michael Neil says that psychologically, our need to succeed can be understood through our self-image. “Our problems do not arise because we want things—they come about because we link our self-image to our attempts to get them. After all, “score” enough goals and I’m a winner; no goals at all and I’m a loser”. And who wants to be a loser? Read more...