Veronica Mike
Creative Director

Veronica Mike is a creative director specialised in brand development and storytelling. She holds a BA in Art Direction and in 2014 she was hired as Chief Editor and Creative Director at Oslo-based ANTI, where she founded design magazine A New Type of Imprint (Best Design Media 2018). Mike is an engaged creative; she has received several awards and nominations for her work, represents Norway in two international design awards and is a frequent keynote lecturer in design and creative thinking. Earlier this year she founded It’s Friendly—a company devoted to building a more people-friendly and sustainable creative industry.

Creative Confessions
80085 For Charity
Good Space Collective
Granted Grafill Scholarship 2018
Commanded Art Director of the Year 2018
Best Design Media 2018
Design Magazine of The Year 2018
Jury European Design Awards 2019
Jury DNA Paris 2019

Key Expertise_
Creative Direction
Art Direction
Brand Development
Brand and Communcation Strategy
Content Direction and Production

Keynote Lectures_
Adobe Creative Meetup
Creative Mornings
Visuelt Design Festival
Westerdals Oslo ACT
Kristiania University

Selcted Words_
The Great Success
Letter of Suckingness
The Pursuit of (Creative) Happiness
Big Little Liars

Selected Press_
N Wind
New Nordic Design
IdN Volume 24 No.2
Spinnesiden Podcast (NO)

Selected Clients and Collaborators_
Henie Onstad Kunstsenter
Kunstnernes Hus
The Norwegian National Opera and Ballet

Awards and Jury_
Jury European Design Awards 2019
Jury DNA Paris 2019
Best Design Media 2018 A’ Design Award
Design Mag of the Year 2018 Årets Tidsskrift
Top 15 Editor of The Year 2017 Stack Award
Gold in Print Design 2017 Visuelt
Top 15 Editor of The Year 2016 Stack Award
Silver in Print Design 2016 Visuelt
Silver in Print Design 2016 Gullblyanten
Blogger of The Year 2013 Vixen
Most Inspiring Blogger 2011 Vixen

Best Design Media 2018 by A Design Award
“The selection was made by thousands of award winning designers who have voted A New Type of Imprint as one of the best design publications to follow, admire and get inspired by.”

Editor’s Letter
Letter of Suckingness
A New Type of Imprint, Summer 2017

The process of writing this letter has been pretty much the same as when I started a band at the age of nine; very ambitious, but a fucking mess. We were four girls in that band. We wrote about boys and love, and our vision and mission was to enter a national (and broadcasted) competition. Thank God we weren’t selected. However, I remember how pumped up we got every time we wrote a new song, and how embarrassed and frustrated we became when we listened to it the day after. We sucked. We tried to change it a bit, the drummer became the guitarist, the lead vocalist became the second and so on and so forth. After a while, a few months of rehearsals later, we recorded one of the songs and even made a little music video. I will never forget the look on my mom’s face when she, and all the other parents, came to see our final rehearsal. There was no doubt about it: it was bad. 

Surprisingly, none of us became musicians. But the guts and the ambition of becoming big in Japan remains, and therefore also the nasty, but inevitable feeling of—for want of a better word—suckingness.  

This is, in fact, at least the fifteenth time that I have started writing this letter. I’ve Googled ‘writer’s block’ and followed every tip. I’ve walked for miles, I’ve written lists, I’ve read and listened and looked at inspiring things. I went to the museum. I even took a day off. Two days ago, I got the brilliant idea of writing about the writer’s block, but as I wrote it, I realised that it was the letter from Volume Three. I had officially out-written myself (also an article from a previous issue). Some of the ideas I’ve been through: The curse of laziness, the blessing of having supportive friends, the importance of staying open for new work and life lessons. And the last attempt, a little essay on how the amount of choices have become our greatest obsession and obstacle. No shit, Sherlock.

I hate the obviousness. I hate the coach-ish undertone. I hate that I at one point actually wrote: The world is your oyster, so taste it! I hate it all. I even hate all the ideas and suggestions from my friends and colleagues. It wasn’t until I actually said it out loud, that I realised it. “No matter how great the idea, I will hate this letter.” It’s just one of those cases and there will probably be plenty more in the years to come.

The difference between the nine-year-old me who played in a band and the almost-thirty-year-old creative I am today, is that one of those actually did suck and the other one is just a victim of a feeling. A very normal feeling, that is, and there is nothing I can do about it, but to let it pass. Meaning that this comparison suddenly doesn’t make sense at all anymore. But I refuse to start over again, so I will leave you with this:

Everyone hates their ideas and what they do at times. It’s usually something else bothering them. Hungry maybe? Tired? About time to get some action? It usually doesn’t mean that you suck. But sometimes, if you’re in a band and your mom says you’re really bad…then you should probably do something else. Or just don’t give a shit and have fun anyway.

Until then,
The world is your oyster, so taste it.