Veronica Mike
Creative Director

Veronica Mike is a creative director specialised in brand development and storytelling. She holds a BA in Art Direction and in 2014 she was hired as Chief Editor and Creative Director at Oslo-based ANTI, where she founded design magazine A New Type of Imprint (Best Design Media 2018). Mike is an engaged creative; she has received several awards and nominations for her work, represents Norway in two international design awards and is a frequent keynote lecturer in design and creative thinking. Earlier this year she founded It’s Friendly—a company devoted to building a more people-friendly and sustainable creative industry.

Creative Confessions
80085 For Charity
Good Space Collective
Granted Grafill Scholarship 2018
Commanded Art Director of the Year 2018
Best Design Media 2018
Design Magazine of The Year 2018
Jury European Design Awards 2019
Jury DNA Paris 2019

Key Expertise_
Creative Direction
Art Direction
Brand Development
Brand and Communcation Strategy
Content Direction and Production

Keynote Lectures_
Adobe Creative Meetup
Creative Mornings
Visuelt Design Festival
Westerdals Oslo ACT
Kristiania University

Selcted Words_
The Great Success
Letter of Suckingness
The Pursuit of (Creative) Happiness
Big Little Liars

Selected Press_
N Wind
New Nordic Design
IdN Volume 24 No.2
Spinnesiden Podcast (NO)

Selected Clients and Collaborators_
Henie Onstad Kunstsenter
Kunstnernes Hus
The Norwegian National Opera and Ballet

Awards and Jury_
Jury European Design Awards 2019
Jury DNA Paris 2019
Best Design Media 2018 A’ Design Award
Design Mag of the Year 2018 Årets Tidsskrift
Top 15 Editor of The Year 2017 Stack Award
Gold in Print Design 2017 Visuelt
Top 15 Editor of The Year 2016 Stack Award
Silver in Print Design 2016 Visuelt
Silver in Print Design 2016 Gullblyanten
Blogger of The Year 2013 Vixen
Most Inspiring Blogger 2011 Vixen

Best Design Media 2018 by A Design Award
“The selection was made by thousands of award winning designers who have voted A New Type of Imprint as one of the best design publications to follow, admire and get inspired by.”

Editor’s Letter
The Pursuit of (creative) Happiness
A New Type of Imprint, Spring 2017

I’ve been listening to this podcast lately, Sånn er du (This is you). The concept is based on The Big Five personality test, a model widely considered to be the basis of most modern personality research. In the podcast politicians, artists, authors and actors answer 240 questions in advance and have their personality revealed ‘live’ during the episode. The result is based on The Big Five traits—openness, conscientiousness, extroversion, agreeableness and neuroticism—but there are also a handful of subcategories, really digging into personal corners. You can’t really hide a thing.

The reason I mention this is because 1. Some of the episodes have deeply touched me and 2. I’ve suddenly become self-conscious about my own and others traits. Human resources professionals often use the Big Five personality test to help place employees. After all, your personality says a lot about how you function with others at work and in life in general.

Even though there are many great things to discover about your own personality, it’s usually discovery of the dark and scary things hidden deep down that has the greatest impact. So, naturally, this is what the journalists like to focus on in the podcast. One creative after another sits with them in the studio, eventually reaching conclusions about the dark shit.

«So, let’s see how much of a self-critic you are.»
«How self-conscious are you really?»
«Do you ever experience any kind of inner joy?»

What’s really a shame, is it seems the more acknowledged and talented they are, the more self-critical and self-conscious they are about themselves and their work. I mean, when world famous author Karl Ove Knausgård says that he always feels submissive in interaction with others, and one of Norway’s most successful actors Kristoffer Joner thinks people are lying when they say he’s a good actor.. well, the world is cruel, but our minds are the worst.

Karl Ove Knausgård consented that, yes, he does feel happy when launching a new book, but adds «but I know that it’s only temporarily. The joy isn’t real». He’s at his most happy when he’s not in touch with himself, like when he’s playing with his kids. Or writing.

Many questions arise in my mind: Is our need to express ourselves creatively a desperate attempt to create meaning and a place to escape? Are my ambitions based on my need to prove to others that I can do it, or am I really in this for me? If creatives who’ve actually ‘made it’ still feel small and untalented, will there ever be time to rest; a time when we’re actually happy with what we’ve achieved? Not least—how can we convince ourselves and each other that we are talented, and that we’re not just a bunch of frauds?

I don’t have the answer to any of the questions above, and I’m definitely not an exception. I’m driven by ambitions, I spend too little time on rewarding and celebrating my own achievements. One goal is replaced by another. And I think it boils down to the fact that achievements are not the same as happiness, even though most people (myself included) tends to bundle them together. However, our own achievements and self-development can make us feel happy and proud and grateful, if we acknowledge them.

I’m not sure when and where, but a few weeks back someone said, casually, «Did you ever imagine that you’d launch ten issues of this magazine? It’s a huge thing!» And it is. And I could never have imagined. But instead of feeling proud, I felt sad over the fact that I didn’t. I was too focused on the next, my mind always a head ahead. And come on, if I haven’t allowed myself to feel happy about launching my very first jubilee issue, then why am I doing it in the first place? What is it that we [creatives] are truly waiting for?

And I guess the answer to that is pretty simple: Self-love and self-acceptance, my friends. And if we’re waiting for it to fall into our lap—if only we wrote another best-selling novel, had an even better role in the next film, or made an even more beautiful magazine—then we’ll spend our entire life waiting.

My number one goal is to free myself from craving and to be more happy and proud of what I’m doing right now. And as I write this, the very last words of this issue, we are about to launch our first jubilee and it’s pretty damn awesome.

I want to thank and congratulate my wonderful team; Andris, Maja, Markus and Andreas. And I want to thank you too; for buying, supporting, reading, looking, and for sharing it with us.

Until then,
Repeat after me:
«I’m a brilliant creative.»